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!!!Scenario: You selected DIGITAL MARKETING and ONLINE SHOPPING and believe your organization should invest capital resources to develop the product or service for sale!!!
-To speed up the new product investment, you decide to write a memo proposing and advocating for the launch of a new product or service to the company president.
-Create a memo proposal using the AIDA model in a Microsoft Word in a minimum of 1,500 words.
-Convince your audience to invest capital resources to develop the product or service you intend to sell and explain your rationale.
-Persuasive Message Using AIDA model.
-Gain credibility (for yourself and your request) and (2) to make your readers believe that helping your product/service will indeed benefit the company.
-Close with a request for some specific action, and make that course of action as easy to follow as possible to maximize the chances of a positive response.
-Include secondary research to support your argument, related to your product and/or service.
-Explain what you will do in case the selected product or service does not initially sell as much as expected.
-Indicate potential digital channels for marketing your product or service.
-Consider cross-cultural and multinational implications.
-The following guidelines will help you effectively format specific memo elements, Business Communication Essentials
-Format consistent with APA guidelines.
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