10 Must-Reads for Marketing Students

Reading books is the best source of self-education. The most important and beneficial thing for students is to read the right books, which contain answers to their questions or a lot of great ideas. We highly recommend students to read the following list of books which are not only for marketing and business students, but for everyone who wants to develop their horizons and to be one step ahead of others.

1.  Blue Ocean Strategy, W. Chan Kim

2.  The Complete Idiot’s Guide to Direct Marketing, Robert W. Bly

3.  Customers for Life by Carl Sewell, Paul B. Brown

4.  The End of Marketing as We Know It, Sergio Zyman

5.  Hug Your Customers, Jack Mitchal

6.  The Complete Idiot’s Guide to Meetings and Event Plan­ning, Robin E. Graven, L. J. Golabowski

7.  The Ten Commandments of Business and How to Break Them, Bill Fromm

8.  Swim With the Sharks Without Being Eaten Alive, Harvey Mackay

9.  How to Drive Your Competition Crazy, Guy Kawasaki

10.  PR Kit for Dummies, Eric Yaverbaum, Bob Bly

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