Project Summary: Brief: The Customer Shopping Experience An individual essay of 2,500 words to: “Investigate and access how Retailers use customer service and store management techniques to improve the consumers shopping experience”. (Use a variety of retailers as examples to illustrate your analysis.) Your Essay should explore the following Learning Outcomes: 1. Describe a variety of customer service management techniques and analyse the impact of these different strategies/approaches. 2. Critically assess the other complexities of store management to create a shopping experience that maximises customer satisfaction in relation to staff, shoppers, stock and security. Note: This assignment is a written essay therefore you should provide an introduction, main body of analysis answering the two questions above, followed by a conclusion, references and appendices. You should avoid using sub-headings. You should use academic references throughout using Harvard referencing.