Project Summary: Having watched the Potty Mouth Princesses Campaign you should reflect on the persuasive messaging featured in the video and whether or not you find it effective. You must do the following: Identify TWO course concepts utilized by the campaign. Explicitly define the course concept with a direct reference to the text utilizing APA format to cite the text in your paper. (5 pts per concept) Explain how the concept applies to the campaign and provide an example. (10 pts per concept) Assess whether the campaign effectively utilizes the identified course concept. (10 pts per concept) Responses should be approximately 2-3 pages typed, double spaced, Times New Roman size 12 font, 1 inch margins.