Project Summary: A specialty grocery store is celebrating its grand opening. Create the promotional mix for the grand opening. Consider the different types of promotional tools (e.g., Advertising Personal selling, Public Relations, Social Media, Direct Mail, etc.…from chapters 14-17). Identify the appropriate promotional tools and strategies to be used for this marketing strategy. Your reply must be at least 500 words PLUS a minimum of 2 references to support your answer. You must use correct APA formatting (Times New Roman 12 point font and 1 inch margins). Submit your paper as an attachment. Your word count excludes the title page, abstract, and references.