Project Summary: 10-12 page paper....THE TOPIC IS ANDROID NOTE 10 CELLPHONE........prepare a 10 – 12 page comprehensive and integrated marketing strategy for the product The integrated marketing strategy should briefly describe the product or service, and present an integrated and viable strategy that addresses your target market, distribution channels, pricing, and promotion. Remember, it is a playbook, an action plan for your product or service. In addition, provide a competitive analysis that describes how the product or service can be differentiated from current and/or anticipated competitors, and how technology including e-business and social media supports the marketing strategy. Support your analysis with at least six (6) or more academic sources, which may include your textbook, and/or credible business journals such as Barrons, The Wall Street Journal