Date: 01/06/2022
Feedback Given By: shannonglaze
Feedback Comment: Great work
Project Details
Project Status: Completed
This work has been completed by: harvardtutor
Total payment made for this project was: $15.14
Project Summary: You’ve read about purpose-driven or values-based marketing, and learned from our Marketing 5.0 reading of the generation gap (which we covered last week), prosperity polarization and the digital divide as challenges marketers face in a digital world. Based on this reading, our lessons and additional readings and video from this week, reflect on the following statement from our text: “To deliver superior customer experience, the integration of high-tech and high-touch interactions is imperative.” Be sure to address all three challenge areas (Generation Gap, Prosperity Polarization & Digital Divide) from our text in your response and include source citation.