Project Summary: Describe your chosen business for this project and discuss in scholarly detail what forms of communication about the strategic management process would be helpful to the employees in your organization prior to beginning the process? What are the basic products or services, primary market, and principle technology of your selected company and then prepare a mission statement for this business or fictional firm. Conduct an External Environmental Scan for your selected company. Identify and Select key trends in the social and task environments which offer threats and opportunities to the organization. Organize the scan by placing the key trends into columns of threats, opportunities, or both. What functions and services in your selected company define your core competencies? Which could be outsourced leaving the organization room to be more focused on what it does best? What critical skills should your organization develop? Also prepare a table showing company strengths and weaknesses Using one (or a combination) of grand strategies, write long-term objectives for your selected company that exhibits the seven qualities of long-term objectives including: Acceptable, Flexible, Measurable, Motivating, Suitable, Understandable, and Achievable. Furthermore, describe the grand business strategy or strategies that you will select to seek sustained competitive advantage and why you selected these strategies.