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This week, you will be responsible for creating a Pay-per-Click (PPC) Plan of 45 pages. For this portion of the e-Business Plan, you must include the following:
Create a description of the 3 types of searches that will be used in your PPC plan.
Describe the PPC campaign that you recommend for the case study company.
Define each of the following items listed below specifically for the case study company using goal-based target estimates:
Cost per click
Average cost per click
Cost per conversion
Cost per lead
Cost per acquisition
Create 5 ad groups, including their purpose and suggestions for headlines and text.
Describe how you will implement your ads and track your ad score.
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