BUS 225 Project Two Guidelines and Rubric

Competency

In this project, you will demonstrate your mastery of the following competency:

Scenario

You have been asked to present your data findings and decision-making modeling to the leadership panel for feedback prior to the stakeholder meeting presentation. The panel wants to preview the charts and graphs that will be included in your presentation based on the research you have conducted. They would like to see how you will use the data to inform your recommendation, and how you will tell the story of that data.

Directions

Part 1: Using the research gathered in Project One, create a visualization for each of the following, then summarize what the data is showing about:

  1. The current state of the U.S. automotive manufacturing industry
    1. Sales by fuel type (electric, hybrid, gas)
  2. Current automotive industry trends
    1. The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid
    2. Trends in customer demands such as vehicle color, extra features, and styles
    3. Trends in the body types of vehicles sold (SUVs, trucks, sedans)
  3. Trends in the chosen industry
    1. Expected growth areas
    2. Sales by type of products or services offered
    3. Trends in customer demands

Then, provide a summary of all of the data visualized.

  1. Summarize the collective data about both industries as a whole.
  2. Determine what the data is not telling you about the chosen industry.

Part 2: Analyze three decision making models and select the one model that is best suited for making your decision.

  1. Analyze and provide an overview of the following three models and select one for use. Resources are listed in the Supporting Materials section.
    1. The Rational Model
    2. The Intuitive Model
    3. The Recognition-Primed Model
  2. Explain your choice of decision-making model.
    1. Why does your selection make the most sense for this project?

What to Submit

To complete this project, you must submit a PowerPoint presentation of 12 to 15 slides with speaker notes. Sources should be cited according to APA style.

Supporting Materials

The following resources support your work on the project:

Project Two Rubric

Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Current State of the U.S. Automotive Industry Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Visually shows the current state of the U.S. automotive manufacturing industry Shows progress toward proficiency, but with errors or omissions; areas for improvement may include inaccurate visualization or inaccurate data Does not attempt criterion 15
Current Automotive Industry Trends Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Visually shows the current automotive industry trends Shows progress toward proficiency, but with errors or omissions; areas for improvement may include inaccurate visualization or inaccurate data Does not attempt criterion 15
Chosen Industry Trends Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Visually shows the chosen industry trends Shows progress toward proficiency, but with errors or omissions; areas for improvement may include inaccurate visualization or inaccurate data Does not attempt criterion 15
Summary of the Data Visualized Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Provides a summary of all of the data visualized Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing key elements or inaccurately summarized visualizations Does not attempt criterion 15
Analyzes the Three Models Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Analyzes the three models listed and selects one for use Shows progress toward proficiency, but with errors or omissions; areas for improvement may include analysis that is incomplete or inaccurate Does not attempt criterion 10
Selection of Decision Making Model Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains selection of decision making model Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explanation that is lacking in detail or cursory explanations Does not attempt criterion 10
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 10
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 10
Total: 100%