Last saved by: Faisal Ahmed Ghuloum Ibrahim AlAmeeri(H00158830)

Points to be noted
The report is graded mainly on basis of applying the concepts of strategic management which we are highlighting so keep that consideration in mind while preparing the report
if you follow the same arrangement that’s in the “strategic audit” it will be easier for you. The titles will help you format the report and the details will help in find the required information 
add the following analysis to the report you prepared earlier

1- External Analysis (Chapter 4)
A.Macro Environment & 
B.Micro Environment 
2- internal analysis
(all chapter 5 analysis)
3- Choose most important forces that affect organization externally and internally and classify how to use them according to the swot results
4- (EFAS, IFAS, SFAS) analysis (from chapter 7 slide 15)
5- Value chain Analysis
6- Business model Canvas creation
7- identify problems that Etihad is facing with respect to competing in the market & 
8- Develop a long-term strategic plan & suggest recommendations for Etihad to solve the identified problems using results from the strategic audit and analysis performed earlier while utilizing their competencies or strengths they have from the SWOT analysis