Author: naval bajwa

Assignment 1: Writing a Research Proposal in APA Style (5%)
Using APA style:
(1) In-text citations (min. 5)
(2) Reference list (min.5)
(3) Page layout: Cover page and running head, headers, headings, subheadings, font style, font size, margins, paragraphs alignments, punctuations, endnotes, etc.
Writing a research proposal
Instructions
Part B: Review Assignment Requirements and Choose a Product
Note
Introduction: Write a brief paragraph to tell the reader what this paper is about and what you are trying to achieve.
Product overview: This is the name-brand product (not just a product category) that you will be using for your assignments. Include a brief description of what the product is and why you have chosen it. Include a link to the product website, if available.
Problem definition: Think about the major issues the manager is facing. Is it a new product that needs to increase awareness or secure wider distribution? Is it a mature product that is facing fierce price competition or “me-too” products? Write one or two management decision questions that your assignments will address.
Use the perceptual map to develop a marketing research problem statement that reflects what information is needed for the management decision problem. You need to clearly demonstrate what the relationships are between the management decision problem and the marketing research problem. What kind of question is research-able? This is an important starting point because the other assignments build upon your marketing research problem statement. If you like, you can also include the specific research components, the sub-questions that this research will address. You must include one (1) marketing research question. This question will guide the entire project in data collection.
Hints:
Be specific with your marketing research problem or you will make your assignments very difficult to complete. You cannot solve all problems in a one-semester course, so only choose one element of the marketing mix and/or a specific target market to address. Then, write your marketing research problem statement based on what information you will need. Make sure that you have a clear and precise focus on what is under investigation.
There are two reasons your research proposal may not receive approval:
It lacks a researchable marketing research question/problem that is data driven; or
It cannot meet the Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans.