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Service Blueprinting, Marketing assignment

Date Posted: 20/02/2020
Category: Other
Due Date: 28/02/2020
Instruction
This assignment tests your ability to assemble a service blueprint for a fictional company. To create a blueprint, you need to lay out what you think are the details of the support process. Then you need to show the location of potential fail points and excessive wait times. Be sure to include all elements of the blueprint. Your can use Microsoft Word or PowerPoint to draw or scan your blueprint in electronic form. As you lay out the blueprint, think about how you will measure the performance of this process. What metrics (forms of measurement) can you use? What will a specific number like customer's served or complaints resolved tell you? Make a list of these metrics (two to five) and list them in a blank space of your chart or on a separate piece of paper if there isn't room on the chart. The fictional company for this term is: Diets to You. Open the link to read about the business scenario for this company. Just to be clear, you are creating a diagram—not writing an essay. You do not need to be an artist—simply how to draw lines and label imgages. Your subject is a fictional business so there's no background information to look up. Simply focus on the analytical process and make logical inferences. For full marks, pay close attention to detail and make sure that your map is complete. (This takes much longer to do than it first appears!) Consult the examples in your textbook for a list of the elements you need to include and descriptions of how each element is used. (PDF of textbook attached - chapter 8 is important for this assignment)
Attached
Download File 1 ( Lovelock - Essentials of Services Marketing-Pearson (2018)
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