Instruction
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Section One - Background
State the salient FACTS of the case. Provide a thorough background and history of the company. Be concise and precise. One page or less
Section Two - Problem Statement
Thoroughly state the central problem, NOT the symptoms of the problem, found in the body of the case.
One paragraph
Section Three - SWOT analysis
LIST in rank order the strengths, weaknesses, opportunities and threats relating to the company which is the subject of this case study. Four lists with at least 4 points under each category (SWOT).
Section Four - Alternative Solutions
LIST a minimum of four alternative solutions and a minimum of two benefits (pros) and two consequences (cons) associated with each alternative solution. Four alternative solutions with 2 pros and 2 cons each.
Section Five - Conclusion and Recommendation
Design an action plan to solve the original problem. Include a minimum of three recommendations which addresses the original problem statement. Evaluate the risks and rewards of each of your recommendations. Write a conclusion of the outcomes you foresee from your recommendations.
Professionalism:
All work MUST be word processed in 12-point, double-spaced format.
All work MUST be error free
Content and style are BOTH important - it's not just what you say, it's how you say it!
Label EACH section, chart, page, etc.
Include a title page, table of contents, works cited/reference page, etc.