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Message Analysis Assignment Regardless of your position on a controversial topic, as students of communication, we can critically evaluate the effectiveness of messages. Below are links to oral messages about vaping along with images that represent the message positions. In a 2000-word maximum essay: 1) compare and contrast the meanings central to the messages in the ads below including, but not limited to, a. how the messages are framed, b. key points, and c. likelihood that those who hold attitudes that align with or contradict the messages may react to the messages i. why;2) explain and apply one of the communication concepts provided in the list below to your analysis;3) evaluate the oral messages within each video; an.4) conclude with your position regarding which message is most effective and why. You must cite at least 2 academic sources (scholarly, peer-reviewed journal articles) from the field of communication studies to support your analysis/argument in the essay

Date Posted: 02/04/2020
Category: Communications
Due Date: 04/04/2020
Instruction
Look at both the summary and instruction box. APA format Message #1 Link: https://www.youtube.com/watch?v=70RHq2bXLqI Message #2 Link: https://www.youtube.com/watch?time_continue=206&v=XW4duMgxEIo Communication Concepts: • • Persuasion • Social Judgment Theory • Elaboration Likelihood Model • Interpretation and sense making • Encoding and Decoding • Language/Verbal Communication • Nonverbal communication • Delivery/Dynamism • Symbolic meaning • Source
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