Sports, Entertainment, Event Management Seminar MISSION STATEMENT EVALUATION MATRIX

Assignment Length: 3-4 pages Select a mission statement for a company or organization in the sports, entertainment and event management industry. Choose one company and research their mission statement. As a consultant, create an instrument to critique the mission statement using the criteria presented in class. Use the instrument (please see attached document for an example of an instrument used to analyze a mission statement) to evaluate the appropriateness of the mission statement for that organization. Determine which of the nine components are present and which have been omitted. Rewrite the company’s mission statement to include those components omitted from the original mission statement which you believe need to be included. Write a critique of the existing mission statement and write a report you will present to the organization’s management team suggesting the changes you would make to improve the company’s mission statement. Professionalism: All work MUST be word processed in 12-point, double-spaced format. All work MUST be error free Content and style are BOTH important - it's not just what you say, it's how you say it! Label EACH section, chart, page, etc. Include a title page, table of contents, works cited/reference page, etc.