" 4 article summaries, each 2 pages long at least." Guidelines for your papers are as follows: 1) The papers represent articles or book chapters published by Marketing professors at UTSA. PDF files of these papers can be found on the Marketing Department Website (http://business.utsa.edu/marketing/mkt_subjectpool_articles.aspx). 2) The papers should consist of at least 2-3 pages of content, double-spaced, with 1 margins and a 12-point font or equivalent. Papers not meeting these requirements may be rejected and not granted credit or sent back with requested changes. 3) Your paper should consist of the following sections: a. Introduction: Thorough summary of the topic of the article, its objectives, and its findings b. Your critique of and opinion on the article and a discussion of its implications.