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Management information system. Write a 2-3 page long report. double-spaced, 12 Times New Roman.

Date Posted: 10/05/2020
Category: Business
Due Date: 10/05/2020
Instruction
Using Simply Analytics you will identify competitors for a bakery in the Chapman University neighborhood. The purpose of this assignment is to train you with finding the competitors using geodata and a Go to Chapman Library> Search Databases by title or Subject>A-Z list>S>Simply Analytics. Sign in as a guest. Tip: This activity is very simple and gets you introduce with the tool. You don't have to stop there. This is one of the best tools out there and you have free access. Play around with it to see the kind of things you can search. It is one of the very exciting tools our library offers. It is very up to date, very reliable syndicated research. Retail Bakery 311811 Create a new project from the top menu. For locations select for Orange County, CA. You may or may not select seed variables it does not matter. If you select you will be presented with more data about the population specifics in the area. That is useful for target market research, but for now we are interested in competition. From browser (on the left upper menu right under the logo) select businesses. Then click Browse categories. At the top search write the keyword “retail bakeries” that will bring in the NAICS 311811. You can directly write this number to search as well. On the right hand, you have two view alternatives listed. Businesses and Map. Go to Businesses view click that. This will list you the companies in that industry in Orange, CA. Using the export tool on the right upper section, export the list to an excel sheet. Second phase: 1. Google the company websites and see how many of them are within the radius of 5-10miles of the Chapman campus. 2. Check out their social media accounts and the activity there. 3. Create a report about the competition that contains the top 5 rivals in the market. It would be great if you can report past week or month activities and your insights about them. 4. Also comment about how geo-tagged information is useful in conducting market and specifically competition analysis. Write a 2-3 page long report. double-spaced, 12 Times New Roman.
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