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As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course. 3-5 Page Paper APA STYLE Identify a large company to be your mentor company to analyze and formulate its GLOBAL MARKETING STRATEGY Select one: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal.

Date Posted: 23/05/2020
Category: Business
Due Date: 25/05/2020
Instruction
As Part 1 of this assignment, you will choose a “mentor company” that you will refer to throughout this course. In your paper, Identify a large company to be your mentor company to analyze and formulate its global marketing strategy. Select one of the following companies: Budweiser, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Toms, Airbnb, Target, Amazon, KIA, or PayPal. Under an Environmental Analysis heading Construct an environmental analysis for your chosen company in the global arena and regarding the below factors: Economic Trade Social and Cultural Political, Legal, and Regulatory Under a General Strategy heading Based on your environmental analysis, identify a country in one of the following regions for your company to expand to. If your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy: Latin America Middle East Africa Explain your rationale for selecting the country in one of those regions. To explain your rationale, consider the following criteria in that selected region and particularly in your selected country and analyze how these criteria impacted your decision to expand to that country Demographic Economic Trade Social factors Cultural Factors Legal Factors Political Factors The Global Marketing Plan Part 1 paper Must be three to five double-spaced pages in length APA STYLE Must include a separate title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must use at least two scholarly sources in addition to the course text. TEXTBOOK:Keegan, W. J., & Green, M. C. (2020). Global marketing (10th ed.). Retrieved from https://www.vitalsource.com Chapter 4: Social and Cultural Environments Chapter 5: The Political, Legal, and Regulatory Environments Chapter 6: Global Information Systems and Market Research Must document any information used from sources in APA style Must include a separate references page that is formatted according to APA style. **THERE WILL BE A PART TWO THAT I WILL NEED TO HAVE DONE AS WELL. WOULD LIKE SAME PERSON TO DO BOTH PAPERS/PARTS AND POSSIBLY MORE.**
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