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Answer five questions, each should less than 250 words

Date Posted: 01/06/2020
Category: Economics
Due Date: 05/06/2020
Instruction
1. Thomas has just conducted a focus group for Apple, asking participants their opinions regarding new features Apple is considering for its iPod players. Apple's marketing manager wants to use the results of this focus group to justify immediate product changes and new promotional strategies. As the marketing researcher, how would you respond? 2. Burger King and Häagen-Dazs ice cream once attempted to use co-branding. What is a likely reason that it failed? 3. Laura is about to launch a new product: herself! She is running for a local political office. First-time candidates quickly learn the importance of marketing. She has consulted with various experts, tested her campaign themes and messages with focus groups, and now is ready to do a full-scale product launch. Why is her product launch the most critical step? What will she need to do? 4. When visiting a museum, you would expect to find knowledgeable museum guides who would be able to give you historical information on the museum's collections and special exhibitions. If you did not find any trained museum guides to assist you, then the museum has which type of gap? Explain why you chose your answer. 5. UPS, FedEx, DHL, and the United States Postal Service are four major competitors in the private package delivery market. Choose one of the four firms and describe its positioning efforts
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