Instruction
If you hope to develop a successful business model in any arena, not just e-commerce, you must make sure that the model effectively addresses eight elements; value proposition, revenue model, market opportunity, competitive environment, competitive advantage, market strategy, organizational development, and management team. Many writers focus on a firm’s value proposition and revenue model. While these may be the most important and most easily identifiable aspects of a company’s business model, the other elements are equally important when evaluating business models and plans, or when attempting to understand why a particular company has succeeded or failed (Kim and Mauborgne, 2000).
Select an e-commerce company. Visit its Web site and describe its business model based on the information you find there. Identify its customer value proposition, its revenue model, the marketspace it operates in, who its main competitors are, any comparative advantages you believe the company possesses, and what its market strategy appears to be. Also try to locate information about the company’s management team and organizational structure. (Check for a page labeled “the Company,” “About Us,” or something similar.)
The purpose of this project is to enable students to critically understand success factors influencing online business models in particular. Students, therefore, are expected to explore the relationship between IT infrastructure and its impact on online business models.
Use Time New Roman, Use Font Size 12, Use 1.15 Line Spacing
1000 words
with reference