Instruction
This analysis will require you to carefully think about both the target audience for the
advertisement (gender, age, class, level of education, etc.) and the persuasive techniques that the
ad uses (e.g. the effect of the language, use of colour, perspective, music, etc.), but these
elements should be presented only insofar as they are relevant to your argument.
No external research is required for this paper. Aside from finding an interesting advertisement,
please do not conduct any further research. If you disregard this request and draw on outside
resources, you must properly document your sources using MLA or APA citations (see a guide
like the Checkmate Pocket Guide for further instructions).
At the end of the essay, include a copy of the advertisement.
Your essay will be marked based on the following criteria: the quality of your thesis, the
organization of your essay, the relevance of your evidence, the coherency and detail of your
analysis, and the technical quality of your writing.
Your essay must be submitted in Brightspace as a Word or PDF document with the following
formatting, adhering to MLA or APA style guidelines:
- Font: Times New Roman
- Font Size: 12 pt.
- Margins: 1 inch
- Spacing: Double