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Answer each of the questions below based on the information in the McDonalds case. Each response should be a well developed essay of approximately 200 words. Bullets may be used for emphasis. Responses will be graded based on students ability to demonstrate understanding of the material, to apply principles learned throughout the business administration course of study, and to communicate clearly in standard written English. Students are encouraged to review the assignment rubric. What were some of the key elements of strategy that Ray Kroc designed for McDonalds Corp.? What are some important elements of franchising? What aspects of McDonalds management ensure that it was able to deliver a consistent strategy? Address any possible downsides of these decisions in the context of McDonalds continued expansion. Evaluate McDonalds international strategy. What strategy did they use initially? How did this change over time? Evaluate McDonalds strategy in the context of the crisis it faced from a variety of stakeholders. What steps can McDonalds take for the long term in this regard?

Date Posted: 26/05/2014
Category: General
Due Date: 01/06/2014
Instruction
Case Questions

Answer each of the questions below based on the information in the McDonalds case. Each response should be a well developed essay of approximately 200 words. Bullets may be used for emphasis. Responses will be graded based on students ability to demonstrate understanding of the material, to apply principles learned throughout the business administration course of study, and to communicate clearly in standard written English. Students are encouraged to review the assignment rubric.



1. What were some of the key elements of strategy that Ray Kroc designed for McDonalds Corp.? What are some important elements of franchising?



2. What aspects of McDonalds management ensure that it was able to deliver a consistent strategy? Address any possible downsides of these decisions in the context of McDonalds continued expansion.



3. Evaluate McDonalds international strategy. What strategy did they use initially? How did this change over time?



4. Evaluate McDonalds strategy in the context of the crisis it faced from a variety of stakeholders. What steps can McDonalds take for the long term in this regard?
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