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Topic: Building a marketing plan to launch a new product Case of the startup LIME - Micro Mobility in UK

Date Posted: 10/07/2020
Category: Business
Due Date: 13/07/2020
Instruction
-Visit the company's website: - https://www.li.me/fr/page-daccueil -https://www.li.me/locations/uk - https://www.theguardian.com/uk-news/2018/nov/27/electric-bike-sharing-company-lime-launch-uk -https://www.theguardian.com/cities/2019/jul/15/invasion-electric-scooter-backlash -https://www.theguardian.com/money/2019/jun/03/lime-e-bike-company-wont-pay-for-900-damage-to-my-car -Follow the steps in the attached plan Example of Marketing Plan summary: • Company Presentation o Company info o Competitors o Differentiating factors o Strategy (opportunity pursued) • Digital Goals o Primary goals (e.g. acquisition target, #sales, turnover) o Secondary goals (e.g. visibility, social followership) o Points of attention (e.g. brand safety) • Target Audience(s) o Main segments o Type of target customer (e.g. demographic criteria) o Simplified Persona (see class #08) • Promotion / Activity Calendar o Seasonality / key events o Activity calendar for the year • Customer Journey(s) o Conversion funnel o Exemple of experiences (email, landing page, ad...) • Editorial o Editorial plan for a particular month o (Define audience, channel, activity) o Flesh out one Concept o Give Example(s) of creative (article, video, webinar...) based on that concept • Budget (reminder: you have 200K€ to allocate) o Breakdown by month and tactic
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Elitetutor 6 years, 2 months ago
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  • Any specific number of pages?
    Respectwriter | Jul 10, 2020, 20:22 PM
  • We must avoid doing too much literature. Be as brief as possible. And if possible submit me for validation each step to avoid being outside the subject. There is no limit on the number of pages but I think it can take at least 12 pages
    User_29970 | Jul 10, 2020, 21:16 PM
  • Alright. Will be sending in bits for your validation. Thanks
    Respectwriter | Jul 10, 2020, 21:21 PM
  • I would like to know if you are progressing well with the subject....
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  • Yes.i will send you of the work in few hours for u to review
    Respectwriter | Jul 11, 2020, 09:31 AM
  • Hi, i have uploaded yoyr work. Kindly take a look at it. In case you need any adjustment. Kindly let me know
    Respectwriter | Jul 13, 2020, 18:49 PM
  • You are off topic I advise you to send me each point as the work progresses for approval in order to avoid being off topic. You promised it to me in vain. I have sent you a message several times without success. I knew you should give me literature when I insisted that especially not literature. Everything you have described can be found on the internet. For example point 1 of plan : Company presentation Lime, also known as Neutron Holdings Inc., was founded in 2017 by Toby Sun and Brad Bao. It was formerly Lime Bike, an American transportation company that is based in San Francisco, USA. The company has got branches worldwide, including the UK. It specializes in micro-mobility: -development of a mobile application for IOS and Android which provides users with self-service transport equipment rentals Objectives: Provide a means of transport that is both clean and reliable Increase access to affordable and smart mobility at each community
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  • That was a draft to be adjusted accordingly
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    User_29970 | Jul 13, 2020, 23:23 PM
  • There is no other information than that given online. We must respond to each point of the marketing plan. what you have described may well integrated the plan but it should be placed in its element and concept following the plan. In the last point of the plan we need a budget and we are reminded that we have a Budget of 200K € to allocate. It's up to you to imagine the rest. The cost of staff for example 10 people and rent. It is a fictitious budget. + Rent and operating costs. Ici mon adresse - akambajiatgmaildocom. Tell me if you want to do it again ...
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