Instruction
Review the company and its current business portfolio, and recommend one new product or service to add to the existing portfolio.
Use Porter's Five Forces model to analyze the industry's:
competitive rivalry,
threat of new entrants,
bargaining power of suppliers,
bargaining power of customers, and
threat of substitute products or services
Conduct environmental scans to analyze the internal strengths and weaknesses, and the external opportunities and threats relative to your proposed new product or service. Present your findings in a SWOT analysis.