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Hi, so I have 3 questions I will need to be answered by the 24. I will need all three questions to please be answered thoroughly. Please answer in a way that shows a deep understanding of the reading material. I have attached my textbook as well as the Havard cases. I have also attached a grading rubric please take a look, and let that guide your answers. Also, I have added a word document better separates the questions. I will upload the Harvard cases shortly

Date Posted: 21/07/2020
Category: Business
Due Date: 24/07/2020
Instruction
Havard Case 4 Question 1: What are the strengths and weaknesses of car rental loyalty programs and Olympic’s Medalist program specifically? Please look at these from the perspective of Olympic management, the airport operators, the rental customers, and their employers Havard Case Question 2. What is Visa Inc.’s source of Competitive Advantage? Chapter 7 question 3: Some business-to-business marketing executives lament the challenges of business-to-business marketing, maintaining that many traditional marketing concepts and principles do not apply and that selling products and services to a company is fundamentally different from selling to individuals. Others disagree, claiming that marketing theory is still valid and only involves some adaptation in the marketing tactics. Take a position: Business-to-business marketing requires a special, unique set of marketing concepts and principles versus business-to-business marketing is really not that different and the basic marketing concepts and principles apply.
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