Instruction
Ad Analysis - Extra Credit Opportunity - 10 pts
Due: Monday, August 10 by 11:59 p.m. {The last week of class} (Submit to Extra Credit Dropbox)
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Write a 300 word response in which you analyze a one page advertisement (ad) for the company's use of pathos, ethos, and logos in the ad (color, words, shapes, images, text, placement, etc).
1) You must include a digital version of the ad on your document. Download the digital version of the ad from the Internet and paste the ad into your MS Word document.
Please do not use the ad below. Choose an ad which interests you.
You may want to look at "Advertisements" under Google Images, link below. Please note that some of these ads are "joke" ads. Be sure to use a legitimate ad for this assignment.
https://www.google.com/search?hl=en&tbm=isch&source=hp&biw=1366&bih=662&ei=N6EdW-agIaGJ5wKt65yACA&q=advertisements&oq=adver&gs_l=img.1.0.35i39k1l2j0l8.1609.2239.0.3485.6.6.0.0.0.0.140.587.0j5.5.0....0
2) For this assignment, it is fine to write in the first person point of view - I think, I feel, etc.
An introduction and conclusion are NOT necessary.
For example:
The following print ad from Diapers.com illustrates the company's ethos through....
The company's use of pathos is shown in....
Lastly, Diapers.com highlights their company's logos via...