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- this is a natural progression of what we know about the differences between resorts and traditional hotels. Amenities and services are typically more abundant in resorts and guests' lengths of stay, as well as travel party composition tend to be greater, in comparison to traditional hotels. Having interesting and appealing activities available for your guests is essential for when they want to be entertained and involved at the resort - rain or shine. The current module shows us how successful activities should be structured for guest satisfaction, but also for resort profitability and use of resources (employees, facilities, supplies, amenities, etc.).

Date Posted: 23/07/2020
Category: Other
Due Date: 24/07/2020
Instruction
Consider that your resort (located in Orlando, Florida with multiple pools and water features, a full service spa and workout facility, and two restaurants (one quick serve and one full service, both with indoor/outdoor bar areas) recently completed a resort activities satisfaction survey of its guests. The findings are attached herePreview the document. On slide 6, you can see the results of the survey that are pertinent to this assignment. The first table lists activities in order of guest preference (more prefer aquatics and relaxing over fitness/wellness, reading, games, eating/dining) AND includes the motivation for doing the activity, i.e., only 3% of those surveyed do aquatics for competition, while 70% participate in aquatics to feel good. Those responding to the survey could pick more than one reason/motivation for doing an activity -- the greatest percentages are bolded. The second table indicates motivation for doing any activity. So here we see the motivating factors for participating in any activity on site -- our guests are primarily motivated by entertainment, feeling good and socializing.
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  • welcome friend; please some clarification please friend, so am only working on this part. "Please help us understand what it is about this activity that entices you to do it" on the attachment you have attached. please clarify. humble regards
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    User_26094 | Jul 23, 2020, 19:11 PM
  • Using what you've learned in this module about goals and objectives for a resort activities program, the demographics of your guests provided on slide 3, the preferences and motivations on slide 6 of the attached, as well as the components of successful activities program planning, employ Activities and Cluster analyses and the Programmer Cube (Figure 10.4 in the text) to recommend 3-5 activities that will be satisfying to your guests. Your recommendations should be built upon the evidence provided from the survey data and should incorporate evidence of knowledge applied from the Activities and Cluster analyses and/or Programmer Cube.
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