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For this assessment task, students are to design a marketing project for a company in a given industry (i.e. Food industry, Fashion industry, Hotel industry , etc.). 1400 words The design project is about proposing a new marketing idea or revised marketing offering which involves the implementation of contemporary marketing issues. The chosen company need to reach those points: - Readily and currently available in the Australian Market - Well-known brand and/or parent company though does not to Australian owned - Has been recently advertised in the Australian Market - Has clearly identifiable and at least 4 competitors.

Date Posted: 11/08/2020
Category: Other
Due Date: 14/08/2020
Instruction
a. Introduction b. Design Project Context - Cover the following: - An overview of relevant background information on the Company and selected Product/Service - A Marketing Environmental Analysis – identify and discuss the explicit Marketing Environmental factors that has impacted on the organisations' competitiveness - Market (competition) and customer analysis including existing brand perceptions and target market characteristics - The Contemporary Marketing Isue that is to be implemented and why it is applicable (or why it was chosen) c. Revised marketing offering - Outline specifically the new market offering - details of the recommended changes (from what to what) or what is to be introduced or executed differently. The recommendations should include aspects of contemporary marketing strategy applicable and which were discussed during the subject weekly topics. A clear positioning statement for the new market offering, i.e. how will it create differentiated value for a key target segment and what "position' will it occupy in that segment. How will it beat the competition? Where applicable (depending on the recommended change), this section should also include • The new Marketing Mix and/or new Promotional Mix Any recommendations concerning branding, packaging, labelling, brand/line extensions • Any execution/implementation details Conclusion The references list is minimum at 6 references.
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