Instruction
The dataset in the file contains the customer reward program information for the top 100 US retailers based on annual sales. Several aspects of the customer reward programs are shown in this dataset, including customer reward program adoption, the size of customer reward, and the expiration term of customer rewards. The dataset contains the following columns:
Retailer: name of the retailer.
Salerank: sales rank of the retailer based on 2013 US sales.
X2013USSales: total US sales amount in the year 2013
X2013WorldSales: total worldwide sales amount in the year 2013
NumStores: number of stores
Industry: the industry of the retailer.
ProfitMargin: profit margin of the retailer.
Reward: whether the retailer has a customer reward program, Yes=1, and No=0.
ProgramName: name of the customer reward program, if any.
RewardType: type of the reward.
RewardStructure: a description of the structure of the reward.
RewardSize: reward as a percentage of purchase amount.
ExpirationMonth: number of months before earned rewards expire. 999 indicates no expiration.
IndustryType: a column created based on Industry.