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Case Study – 310-311 Dow Corning and DirecTV: CRM Goes Mobile In a narrative essay format for the Complete section, discuss the key facts and critical issues presented in the case as part of your essay. Your response will be an overview of the case and will also need to address each question or statement listed below in an essay format using at least three scholarly sources and a minimum of 1200 word count. (Note: All sources should be listed at the bottom.)

Date Posted: 12/09/2020
Category: Other
Due Date: 13/09/2020
Instruction
1. Think about the business benefits of the mobile CRM deployments discussed in the case. How did Dow Corning and DirecTV benefit from these applications? What can they do that was not possible before? What were the effects on productivity? Use examples from the case to illustrate your answer. 2. What are some of the reasons that make it so challenging to mobilize an existing enterprise application? How did the companies featured in the case study tackle that challenge? 3. Salespeople are generally known for their independence and emphasis on efficient time management, and not always for their willingness to adopt new technologies pushed by management. What were some of the approaches mentioned in this case study that was used to foster adoption? What other alternatives can you think of?
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