Bus. 475 Guidelines for Group Case Analysis: Each group will be assigned two cases to present the following to the class in about a 30 minute oral presentation with PPT. First review the case (will have to read multiple times): Quick skim read the first line of each paragraph; Re-read the case with two blank pages with the headings: history/timeline S W O T other notes; fill in items in the categories; calculate the financial ratios for the firm and see changes over time and compare against industry averages; conduct library research on the company and the industry competitors as of the point of time in the case; then meet with your group to see where you agree/disagree as to SWOT; Identify 3 problem areas (declining sales or declining profits or declining market share are symptoms, not root causes)--- typically groups find a problem in the following three areas: Marketing, Mgt/or Operations, Finance For each problem area, state the problem in a full sentence (what is the firm lacking? or what is the firm doing wrong?; focus on root causes); for each problem area, identify about three or four options for each problem area (consider the option of doing nothing and be creative with coming up with options); for each problem, present several pros and cons for each option Identify your recommendations Present a responsibility chart to implement your recommendations (task number, task description, which manager/title or which dept. is responsible for implementation of the task, estimated start date, estimated end date (if not ongoing), estimated cost (could put as high, medium, low), and source of funds (internal working capital, externalif external, which external source?) Update where the firm is currently at today with their profits, market share, stock price, and current senior management leadership. Oral Presentation: Brief history/timeline of firm (use only 1 slide about 5 key events) Brief background on company description- organization chart, describe 4 ps in marketing mix, describe Porter generic option selected, financial ratios at time of case, market share at time of case SWOT; present your groups Porter 5 Forces Model; present your graphs and charts on financial strengths/weaknesses 3 Problem Statement: P1, P2, P3; present evidence for each problem Alternative to each problem and Assessment of Options; show the audience tools and concepts from the course and textbook that you used in your analysis: P1------------- Alt 1.1 + + + + - - - Alt 1.2 + + + + - - - Alt 1.3 + + + + - - - Alt 1.4 + + + + - - - P2------------ Alt 2.1 + + + + - - - Alt 2.2 + + + + - - - Alt 2.3 + + + + - - - Alt 2.4 + + + + - - - P3----------- Alt 3.1 + + + + - - - Alt 3.2 + + + + - - - Alt 3.3 + + + + - - - Alt 3.4 + + + + - - - Recommendations Implementation and Responsibility Chart Questions from Audience and discussion of the case issues; try to show how the case circumstances are still relevant today with an analogy of some other firm currently experiencing a similar problem and share any work experience you have where you have seen such problems; ask the audience to share their experiences and views Update where the firm is at today

Bus. 475 Guidelines for Group Case Analysis:

Each group will be assigned two cases to present the following to the class in about a 30 minute oral presentation with PPT.

it is a Capstone class Business Policy and Strategy.

First review the case (will have to read multiple times):
Quick skim read the first line of each paragraph;
Re-read the case with two blank pages with the headings: history/timeline S W O T other notes; fill in items in the categories; calculate the financial ratios for the firm and see changes over time and compare against industry averages; conduct library research on the company and the industry competitors as of the point of time in the case; then meet with your group to see where you agree/disagree as to SWOT;
Identify 3 problem areas (declining sales or declining profits or declining market share are symptoms, not root causes)--- typically groups find a problem in the following three areas: Marketing, Mgt/or Operations, Finance
For each problem area, state the problem in a full sentence (what is the firm lacking? or what is the firm doing wrong?; focus on root causes); for each problem area, identify about three or four options for each problem area (consider the option of doing nothing and be creative with coming up with options); for each problem, present several pros and cons for each option
Identify your recommendations
Present a responsibility chart to implement your recommendations (task number, task description, which manager/title or which dept. is responsible for implementation of the task, estimated start date, estimated end date (if not ongoing), estimated cost (could put as high, medium, low), and source of funds (internal working capital, externalif external, which external source?)
Update where the firm is currently at today with their profits, market share, stock price, and current senior management leadership.








Oral Presentation:
Brief history/timeline of firm (use only 1 slide about 5 key events)
Brief background on company description- organization chart, describe 4 ps in marketing mix, describe Porter generic option selected, financial ratios at time of case, market share at time of case
SWOT; present your groups Porter 5 Forces Model; present your graphs and charts on financial strengths/weaknesses
3 Problem Statement: P1, P2, P3; present evidence for each problem
Alternative to each problem and Assessment of Options; show the audience tools and concepts from the course and textbook that you used in your analysis:
P1-------------
Alt 1.1 + + + + - - -
Alt 1.2 + + + + - - -
Alt 1.3 + + + + - - -
Alt 1.4 + + + + - - -
P2------------
Alt 2.1 + + + + - - -
Alt 2.2 + + + + - - -
Alt 2.3 + + + + - - -
Alt 2.4 + + + + - - -
P3-----------
Alt 3.1 + + + + - - -
Alt 3.2 + + + + - - -
Alt 3.3 + + + + - - -
Alt 3.4 + + + + - - -
Recommendations
Implementation and Responsibility Chart
Questions from Audience and discussion of the case issues; try to show how the case circumstances are still relevant today with an analogy of some other firm currently experiencing a similar problem and share any work experience you have where you have seen such problems; ask the audience to share their experiences and views
Update where the firm is at today

I have uploaded the case that work from to do the presentation PPT.
I also need you to write the presentation what to say on the notes on each slide PPT.

It is a Capstone class Business Policy and Strategy.

Due today 11:59pm