Instruction
movie analysis
Watch any one of the fictionalized Hollywood movies listed below. Compare and contrast the marketing concepts and themes portrayed with the material in our text or any ‘real’ organization you are familiar with. Discuss what you find similar, different, and surprising/interesting. Use course concepts to defend your position. Be as creative as possible, while at the same time, weave together concepts related to major themes in the class such as leadership, employee selection and socialization, motivation and rewards, interpersonal influence, group dynamics, organizational change, innovation, and organizational culture.
All papers should be proofread, free of spelling/grammatical errors, include proper citations, and be in accordance with current APA standards. A minimum of two (2) scholarly references are required. The paper must also adhere to the requirements as follows:
Cover sheet (Subject, Title, Course Number and Name). All pages must be numbered, (top right), using 12-point, Times New Roman font.
Margins: Top & Left (1.0 inches); Bottom & Right (1.0).
All theories, key terminology, concepts, etc… from the course material and incorporated into the paper must stand out using bold text.
No newspaper or Internet sources may be used but will not be accepted as a scholarly source, including Wikipedia. Professional trade magazines (e.g. Businessweek, Fortune, Harvard Business Review, etc.) may be used, but will not count toward the required scholarly references.
A Reference List is required; appropriate tables and figures may be used when warranted, but not included in final page count.
Section headings must be incorporated throughout.
Page length between 2-4 double spaced pages
Submit only Word or PDF file format.
Movie Analysis: watch any one of the movies listed below. Submit a 2-4 page paper summarizing the primary theme and several key marketing concepts highlighted in the film and at least 2 you found educational or interesting. Be prepared to discuss during our class Zoom session. In no particular order:
1957 A Face In The Crowd
1976 Network
1997 Wag The Dog
2011 Greatest Movie Ever Sold
2010 The Joneses’
2006 Thank You For Smoking
2000 What Women Want
2017 The Circle