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Case Assignment

Date Posted: 01/10/2020
Category: Other
Due Date: 03/10/2020
Instruction
Read the case and address the questions below in your analysis. Your write-up should be thoughtful and “educated”, incorporating many of the terms and concepts discussed in class and from our text. Your submitted paper must be typed, double-spaced, and no more than five pages in length. Any supporting documents, graphs, etc. should be appended to the write-up, but these are not included in the overall page length. With only five pages, you will need to be cogent and succinct with your answers. Support your answers with facts; try to stay away from global generalizations or unsupported opinion. I strongly encourage each of you to utilize the services of the writing center prior to submission. Answer the questions below using a simple question/answer format. What is your evaluation of the way Levendary Cafe has entered the China market? What changes (if any) should Mia Foster make? Specifically, what should she do about Louis Chen? And what changes (if any) would you propose at headquarters? Prepare a specific action program for Foster to help her deal with the need for continued growth in China. What should be on the agenda for her meeting with Chen? What does it take to succeed in the restaurant franchising business? What implications does this have for the way Levendary should manage its international operations? What do you think of Mia Foster's 'stages theory' of country management responsibilities: go-getter, local baron, and professional manager? To what extent could Levendary Cafe 'front end' controls in future international market entries, so that some of the problems it encountered with Louis Chen can be avoided? From this analysis, what recommendations would you make to Mia Foster on the issues she raises at the end of the case?
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