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Describe the difference between a brand audit and a marketing audit. Why are both important? What role might each play as brands shift and pivot during the COVID-19 pandemic. Provide an example.

Date Posted: 20/10/2020
Category: Business
Due Date: 22/10/2020
Instruction
Please remember to respond to the posts of at least two full paragraphs. Feel free to share examples and insights from online sites and sources to support your responses. If I respond to your post with a question, please be sure to post a response to my question.
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  • Hi, is the assignment clear? I need two full paragraphs with examples and links as well. Thank you!
    User_31738 | Oct 20, 2020, 23:02 PM
  • yes yes, most welcome
    Essaymasters | Oct 20, 2020, 23:04 PM
  • Completed
    Essaymasters | Oct 21, 2020, 11:39 AM
  • Hi, can you please answer additional questions from the city in regards to the post, the teacher asked the following. Can you please help. Hi Natalie, You make such a good point about the disruption of habitual habits. I was having a conversation with a colleague today about the fact that the full extent of how consumer behavior has been forever changed will more than likely not be realized for another 2-3 years. COVID has accelerated not only eCommerce and the cashless and touchless economies by nearly a decade. Having said that, what type of non-traditional metrics, analysis or insights do you believe might best guide the development of brand audit strategies moving forward?
    User_31738 | Oct 23, 2020, 19:38 PM
  • hello just seeing this now, you still need it? sorry for the late reply
    Essaymasters | Oct 26, 2020, 21:28 PM
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