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Pick a product category. Profile the brand personalities of the leading brands in the category using Aaker’s brand personality inventory? Review the article Brand Personality in a COVID-19 World. (https://blmllc.com/brand-personality-in-a-covid-world/.) Why is it important for brands remain consistent and make sure that their messaging matches the moment?

Date Posted: 29/10/2020
Category: Business
Due Date: 29/10/2020
Instruction
Please make sure to compare two actual products categories (cars, shampoos, coffee, face masks) based on the provided article and Aaker's model.
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