Instruction
1. Products must be adapted to accommodate national differences arising from customer preferences and each market’s economic conditions, climate, culture, and language. Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in (Choose three countries that interest you) In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. For example, look out for these characteristics, China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with liberal culture. You may wish to consult globalEDGE™ (www.globalEDGE.msu.edu) to learn more about these specific markets.
2. Procter and Gamble (P&G) and Unilever are the two leading firms in the consumer products industry for offerings such as soap, shampoo, and laundry detergent. P&G (www.pg.com) is based in the United States, and Unilever (www.unilever.com) is based in Europe. What are the major regional markets of each firm? What products does each firm offer through a global marketing strategy? Structure your answer in terms of the marketing-mix elements. That is, what global strategy approaches does each firm use for the product, it's pricing, communications, and distribution?
3. Research on International Human Resources and write a 500 words paper single space. Make sure some content makes reference to staffing policies.