Instruction
Sample Outline of the Marketing Plan (Part I):
1. Product-Service Identification
1.1 Brief description of the Company
1.2 Organization structure
1.3 The product being offered and its benefits (no features)
2. Situation Analysis - (this is the section heading, which includes an introductory paragraph, please answer the following questions: What problems your product or service will solve, and are they any emotional triggers related to your product or service? )
2.1 Market Summary
2.2 SWOT Analysis
2.3 Direct and Indirect Competition
Sample Outline of the Marketing Plan (Part II):
3. Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Marketing Program
Pricing
Distribution
Promotion
Customer service
3.7 Marketing Research
Instructions:
Assignment should be 4-8 pages in length.
Assignment may include at least 2 peer-reviewed journal articles reviews. Reference all sources using APA format. For guidance using APA format, please contact your professor.
Develop a comprehensive marketing plan incorporating concepts and principles from the course.