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Your Task: Use the five characteristics that influence an innovation's rate of adoption to evaluate a new product that has not yet been launched. Choose a real product from a real company. You can search for upcoming products in 2021 on Google or social media, or you might look to your favorite brands for product announcements. Once you choose a product, evaluate it using the five characterstics (page 456 of textbook at the end of Introducing New Product Offerings chapter). Name of product and link to information: _________________________ 1. Relative Advantage 2. Compatibility 3. Complexity 4. Divisibility 5. Communicability Write no more than 1.5 pages double-spaced with Times New Roman font and 1" margins all around. Try to dedicate about the same space to each of the 5 factors.

Date Posted: 16/11/2020
Category: Business
Due Date: 18/11/2020
Instruction
Your Task: Use the five characteristics that influence an innovation's rate of adoption to evaluate a new product that has not yet been launched. Choose a real product from a real company. You can search for upcoming products in 2021 on Google or social media, or you might look to your favorite brands for product announcements. Once you choose a product, evaluate it using the five characterstics (page 456 of textbook at the end of Introducing New Product Offerings chapter). Name of product and link to information: _________________________ 1. Relative Advantage 2. Compatibility 3. Complexity 4. Divisibility 5. Communicability Write no more than 1.5 pages double-spaced with Times New Roman font and 1" margins all around. Try to dedicate about the same space to each of the 5 factors.
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