Instruction
GREAT PLACE TO WORK
Despite stories of bad bosses and demotivating bureaucracy, some companies are able to come up with creative ways to keep employees satisfied. Each year the Great Place To Work Institute ranks America's top employers in the annual "Best Companies to Work For."
Go to the institute's web site http://www.greatplacetowork.com/ then answer the following:
1. What is the purpose/mission of the "Great Place To Work Institute?
2. List the top five Fortune 100 Best Companies to Work For
3. Choose two companies from the list and use an Internet search to research the company. Summarize the company's background and mission and what makes them a great company to work for.
4. How might a company benefit if they applied to appear on "a great place to work" list?
5. Money Inc came up with some of the worst companies to work for. Pick two from the link and discuss why they made the list.
PART 2-******View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 11. Please bold type the two or three words that describe each of the three key marketing concepts that you are explaining.
As a part of this assignment you are required to support your paper with at least one CREDIBLE outside source******