Instruction
rmatting: Papers should be 4-6 pages (not including title page or works cited), one- inch margins, double-spaced, and use APA citations and formatting. For help with APA formatting, please see www.citationmachine.net.
Your Social Media Marketing (SMM) plan should be based on a multitude of the following elements:
SMM goals and strategies
target audiences
rules of engagement for SMM
social media platforms and networking sites microblogging
content creating and sharing (blogging, streaming videos, podcasts, webinars) video marketing
photo sharing sites
discussion
news
social bookmarking, and Q&A sites
content marketing (publishing articles, white papers, e-books)
mobile marketing and social networks
social media monitoring
tools for managing the SMM effort. Example: • Strategic Plan (Vision, Mission, and how one might employ the Eight C's- goals, and objectives of the project). Use “SMART” in developing goals. In addition, the plan should contain the SMM platforms that are to be employed.
See Chapter 15 for an example of a detailed SMM Plan/ Report.
Elements of a great PLAN: a. Brief Overview
b. Collaborative Efforts c. Goals
d. Strategies
e. Target Market
f. Platforms
g. Implementation
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i. Facebook
ii. Twitter
h. Content Development
i. Monitoring j. Measuring k. Evaluating l. Tuning
m. Budget
n. References