Instruction
Please see evaluation requirements attached.
To complete the project students will assume the role of a consultant tasked with evaluating the selected brand. In the process of researching the selected brand, if students are unable to find data for a specific component of the brand report card, students are to recommend what the brand should do.
The project must be completed in MS PPT format.
The project must not exceed 10 slides (excluding cover & reference slides) additional commentary to support the content of each slide must be added in the "notes" section of each respective slide.
Each slide must include a rating between 1-10 and rating must support the rationale provided on each slide.
Please Note: I will not accept assignments that are not submitted in this format.
FORMAT EXAMPLE:
Slide #1 (Heading) Managers understand what the brand means to customers Score: 9
The brand demonstrates a clear understanding of the needs, wants, functional and emotional benefits specific to the target segment. This indicates that managers have engaged in research driven methodologies to collect rich insights about customer preferences of the selected target segment(s). Provide an example.
The brand mantra for Nike is "Authentic Athletic Performance". Examples of how this mantra permeates the brand strategy of Nike Women's apparel are demonstrated by its tagline "Just Do It", and across product development, customer experience and engagement. Examples include:......
The brand has identified and outlined customer-driven boundaries for brand extensions that resonate with target segments. However, further analysis and development is needed to expand boundaries in the minds of female target segments as it relates to the development of plus-sized athleisure lines and.....