Instruction
Analyze a company that you like or know something about. Using the information you learn from the company and its marketing strategy, create a summary Integrated Marketing Communication (IMC) plan and take into account all potential channels and tactics, including:
Public relations & publicity
Advertising
Direct marketing
Interactive marketing (display, SEM, web site, etc.)
Social media • Sales promotions
Personal selling
Sponsorship, partnerships & events (if applicable)
Cause related marketing (if applicable)
Fulfillment and customer service (if applicable)
This is not a comprehensive plan, but a summary of recommendations based on what you are able to learn from information you gather.
No more than 2 pages, double-spaced with 12 point Times New Roman font and 1" margins all around.