Instruction
1 to 2 pages (not
including title and reference pages), double-spaced, using 12-point Times New Roman font and one-inch margins. All APA citations should reference the course
rompt: Based on the business plan you created in MBA 560: Marketing and Strategy, describe the impact of those factors of change identified in your discussion
posting this week. Identify key obstacles/opportunities that necessitated the changes and the nature of changes made in the related industry. The assessment
should include a section on both the enabling factors and the inhibiting factors that drove the change. The force field analysis technique can be used to help
illustrate this concept [The captioned version of the video located in this document may be accessed in the following link: MBA-690 Force Field Analysis (CC)]. The
related article and video in the Module One resources can help you with this concept.
This assignment will help you complete Milestone One, which is due in Module Three.
Specifically, the following critical elements must be addressed:
Describe the impact of change in an industry of your choice.
Identify key obstacles/opportunities that necessitated the changes and the nature of changes made in the related industry.
Assess the enabling factors and the inhibiting factors that drove the change.