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Case study final paper need A+ work don on this Due Saturday 11:59 Use the Case study that I attached at the bottom

Date Posted: 10/12/2020
Category: Other
Due Date: 12/12/2020
Instruction
Your paper should include each question and your answer. RESEARCH • What was the major reason for conducting this PR program? • Which audiences were targeted for communication? • Should other audiences have also been targeted? • How were research data about each audience obtained? • What are the research strengths and weaknesses of this case? OBJECTIVES • List this case’s objectives. • Should they have been more quantitative? PROGRAMMING • Evaluate the central actions or special events in this case. Are they truly worthwhile and newsworthy? • Are they "pseudo- events"? Will these events generate appropriate attention and awareness? • What communication channels were used? • How effectively were these communication channels used? Explain. EVALUATION • Was each of the case’s objectives separately evaluated? • Did the program achieve its stated objectives? OVERALL JUDGEMENTS • As a whole, how effective was this public relations campaign? • What are the campaigns major strengths? Major weaknesses? Explain. • What are the major PR lessons or principles to be learned from this case? • What, if anything, would you do differently if you were assigned a public relations problem like this one?
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