This common assessment activity

This common assessment activity will be the development of a strategic marketing plan and presentation for a particular business opportunity pick by the student and approved by the professor. The marketing plan will include a number of key parts but it is up to the instructor to use the marketing plan outline of their choice. The key parts that must be in the plan are as follows: Executive Summary, Climate Analysis, Marketing strategy, and Break even analysis. The presentation should be in powerpoint and at least 15 to 20 slides. Students are given the freedom to put in the particulars that they feel are important but the presentation should be done as if they were presenting this plan to a group of investors.