Instruction
This week you will read the case and submit ONE document that includes the following:.
Executive Summary (Page 1)
A summary of background, issues, analysis, and main strategic goals/objectives
Environmental Analysis (Pages 2–3)
External environmental analysis (PESTLE, SWOT, Porter’s five forces as appropriate)
Internal environmental analysis (organizational capacity and resources, culture and structure, etc.)
References section (Page 4)
Research must include a minimum of three credible sources such as those from the government, think tanks, consulting or research firms, academic institutions, or corporations (public financial statements, company brochures and catalogs, corporate website information). Sources from mainstream media (e.g. news outlets) or Wikipedia are not acceptable.Executive Summary (Page 1)
A summary of background, issues, analysis, and main strategic goals/objectives
ATTACHED IS THE CASE
Environmental Analysis (Pages 2–3)
External environmental analysis (PESTLE, SWOT, Porter’s five forces as appropriate)
Internal environmental analysis (organizational capacity and resources, culture and structure, etc.)
References section (Page 4)
Research must include a minimum of three credible sources such as those from the government, think tanks, consulting or research firms, academic institutions, or corporations (public financial statements, company brochures and catalogs, corporate website information). Sources from mainstream media (e.g. news outlets) or Wikipedia are not acceptable.