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Marketing Management 3 Discussion Questions apa format

Date Posted: 08/02/2021
Category: Other
Due Date: 08/02/2021
Instruction
answer the three discussion questions. Be sure to align your work with the APA guidelines. 1. Consider the Treacy and Wiersema strategies for market dominance. Which of them (operational excellence, product leadership, customer intimacy) do you think guides these companies: Calvin Klein, Harley, Hermes, Lego, Microsoft, Nokia, Starbucks, Virgin. 2. What strategies would you say dominate corporate philosophies in these countries: the U.S., China, Japan, Germany, Brazil? Are their “brand managers” watching the right indicators. 3. Think of a company you'd like to interview with, and list 1-2 specific factors for each of Porter's five forces.
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