Instruction
I need help with the report based on a case study.
Enz, C. (2010). Hospitality strategic management concepts and cases. Hoboken, New Jersey: John Wiley & Sons.
Case study number 2 (pg. 452-481)
1. Introduction
Introduction to the report
Brief Introduction to the organisation
2. Vision, Mission and Culture of the organisation
Identify the key components of the organisations mission and provide an analysis of the identified principles and beliefs in relation to the organisations vision.
Characterise its culture and discuss how it relates to the traits of a healthy culture, also noting whether it is matched to their strategy.
3. Strategy identification and discussion:
Identify the corporate level strategy of the organisation and discuss the benefits of this strategy.
Identify which generic business level strategy the organisation is pursuing and discuss the key elements of this strategy. Use examples from the case study to support your argument.
4. Industry Analysis:
Using Porters Five Forces model analyse and discuss the competitive factors influencing the organisation.
i. Discuss the influences within each force to justify and determine the balance of power for each force.
ii. Evaluate the overall competitiveness of the industry.
Indentify where the organisation would be positioned and identify and discuss the situation by showing a comparison in a strategic-group map or other similar diagram.
5. Analysis of organisational competencies:
Identify and discuss the core/distinctive competencies (Key success factors) that the management of the organisation has tried to build.
Discuss how the organisation is building value into its product and service offering.
6. Conclusion
Provide a brief summary of the presented information to explain how the organisation has been successful.
What recommendations would you make to the CEO of the organisation to ensure it is successful in the future?
The report must be around 4000 words and must be original work - plagiarism free.
-APA 6 referencing and formatting.
-10 references (Journal articles)
User_5465 added on 09/25/14 at 08:38 AM (PST):
Introduction
-Describe context project of building capabilities at Westward Hilton
-Scope of report the reason & specific objectives
-Outline of report a brief description of following chapters
-Conclusion & limitation very brief summary of conclusion plus recommendation & any limitation
-Background Westward Hilton, Mr. Green
2. Vision, mission, values
-Define and discuss vision/mission/values (give 2 references Journal articles)
-Discuss Mr. Greens vision is it slogan or mantra etc
-Discuss Westward Hilton guiding principles compare to 9 components (Customers, Products and Services, Markets, Technology, Concern for survival/growth/profitability, Philosophy, Self-concept, Concern for public image, concerns for employees)
-Discuss Corporate Social Responsibility in this, building a positive culture at Westward Hilton
-Discuss issues with imitating Ritz Carlton mission/vision/belief & values and compare with Westward Hilton
3. Strategy Identification
-Define and discuss Strategy (Give 2 references Journal articles or text book)
-Briefly discuss the distinct levels (corporate, generic, business and functional)
-Identify corporate level of westward Hilton/ Hiller Enterprises Discuss benefits/ disadvantages of this style
-Identify business level strategy of westward Hilton (discuss pros and cons) note key elements of this level compare and analyze in relation to Westward Hilton
-Give examples from case studies to support your discussion above
-From here discuss Greens tactic to implement vision/mission/values
4. Industry analysis
-define and discuss Poters Five Forces model very briefly
-Brief anlaysis of each force a couple of advantages and disadvantages and relate to the Auckland (New Zealand) hotel industry
-identify threat level of each
-discuss competitiveness of industry
-Define and discuss Strategic group map what it is/purpose
5. Analysis of organizational competencies
-Define and discuss what resources/ capabilities/ competencies (Give 2 references Journal article or text book)
-Identify westward Hiltons core competencies i.e. what makes westward Hilton successful, what are they trying to build
-How do they create value through superior customer service, innovation, quality, efficiency?
6. Conclusion
-summerial information
-how did Mr. Green make westward Hilton successful
-Does strategy relate to vision/mission?
-recommendation 1. Should they come to Auckland? 2. Should Mr Green move Re: westward Hilton