Instruction
MARKETING AND STRATEGY
Types of International Strategies
Research and find an example of three multinational corporations (MNC) that each use one of the three international strategies: Multidomestic, Transnational, and Global. Do not use an example provided in the background readings for the module.
Explain techniques used in multidomestic strategy (¾–1 page)
Analyze the MNC’s use of this strategy
Discuss the pros and cons of the strategy
Explain techniques used in transnational strategy (¾–1 page)
Analyze the second MNC’s use of this strategy
Discuss the pros and cons of the strategy
Explain techniques used in global strategy (¾–1 page)
Analyze the final MNC’s use of this strategy
Discuss the pros and cons of the strategy